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If/Then
by Tom Kitt and Brian Yorkey

West End workshop and Industry Presentation

Associate Director
January 2023

Alex was the director in the room for the workshop and industry presentation of the musical If/Then by Pulitzer Prize winner Tom Kitt (Next To Normal) in preparation for its much anticipated West End production, working with West End performers including Kerry Ellis (Wicked, Anything Goes, We Will Rock You, Les Miserables), Adam Garcia (Wicked, Chitty Chitty Bang Bang, Coyote Ugly)  and Preeya Kalidas (Bend It Like Beckham). As well as leading all the text work sessions, Alex worked alongside the producers to structure the presentation as well as introducing it. 

What if one decision altered the trajectory of your entire life? For Elizabeth, one decision will fracture her life into two parallel paths, faced with choices and consequences she must shape her destiny. On Broadway the show  starred Idina Menzel and is described by Tom Kitt as "filled with some of my favourite songs that Brian and I have written together."

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